Substantial Incomes – Wealth Creation

Did you know that there are no straight lines in the universe? Life doesn’t travel in perfectly straight lines. It moves more like a winding river. More often than not, you can only see to the next bend, and only when you reach that next turn can you see more.

The idea is to get in the game with whatever you’ve got, from wherever you are. I call this entering the corridor. For example, years ago I was planning on opening an all-night dessert cafe’ in Fort Lauderdale, Florida. I studied location options, the marketplace, and found out what equipment I’d need. I also researched the kinds of cakes, pies, ice creams, and coffees available. The first big problem – I got really fat! Eating my research wasn’t helpful. So I asked myself, “Harv, what would be the best way to study this business?” Then I heard this guy named Harv, who was obviously a lot smarter than me, answer, “If you really want to learn a business, get into it. You don’t have to own the darn thing from day one. Get in the corridor by getting a job in the arena. You’ll learn more by sweeping up a restaurant and washing dishes than by ten years of research from the outside.” (I told you he was a lot smarter than me.)

And that’s what I did. I got a job at Mother Butler’s Pie Shop. I wish I could tell you that they immediately recognized my superb talents and started me as CEO. But alas, somehow they just didn’t see, nor did they care about, my executive leadership skills, and so I began as a busboy. That’s right, sweeping the floor and clearing dishes. Funny how the power of intention works, isn’t it?

You might think that I must really have had to swallow my pride to do this, but the truth is, I never looked at it that way. I was on a mission to learn the dessert business.

Substantial Incomes

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Same amount of money is coming in at exactly the same time, month in, month out. What they don’t realize is that this security comes with a price, and the cost is wealth.

Living based in security is living based in fear. What you’re actually saying is “I’m afraid I won’t be able to earn enough based on my performance, so I’ll settle for earning just enough to survive or to be comfortable.”

Rich people prefer to get paid based on the results they produce, if not totally, then at least partially. Rich people usually own their own business in some form. They make their income from their profits. Rich people work on commission or percentages of their revenue. Rich people choose stock options and profit sharing in lieu of higher salaries. Notice there are no guarantees with any of the above. As stated earlier, in the financial world the rewards are usually proportionate to the risk.

Rich people believe in themselves. They believe in their value and in their ability to deliver it. Poor people don’t. That’s why they need “guarantees”.

Recently, I dealt with a public relations consultant who wanted me to pay her a fee of $4,000 per month. I asked her what I’d receive for my $4,000. She replied that I’d see at least $20,000 of coverage per month in the media. I said, “What if you don’t produce those results or anything close to it?” She answered that she would still be putting in the time, so she deserved to get paid.

I replied, “I’m not interested in paying for your time. I’m interested in paying you for a specific result, and if you don’t produce that result, why should I pay you? On the other hand if you produce even greater results, you should get paid more. Tell you what: I’ll give you fifty percent of whatever media value you produce, according to your figures.

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Make the space. Find the corner or the room, designate that space as your business space, and dedicate that space to treating your business like a business.

Make sure your business office includes all the items you need to run a real business: a desk, filing cabinet, telephone, in-basket, out-basket, stapler, note pads – even a computer and printer.

If you’re just getting started and you can’t afford to buy all those things at once, work at it gradually, but finish your space as soon as you can. The important thing to remember  is to create the physical environment that will help you take your business seriously.

Literally surround yourself with your business. Don’t just tack up a few dream-builder ideas you’ve cut out of magazine ads, and let it go at that. That’s not a business.

Start by putting your next six-month business activity schedule on the wall. Next to it, put up your function, calendar for the next twelve months, and write in your commitment to attend every available Amway function.

Next to that, put up your one-year, two-year, three-year, five-year, and ten-year goal plans.

And after you’ve had a serious meeting with your spouse and your family about it, post the exact date you’ll go Diamond, and make sure you can’t miss seeing it every time you enter your business space.

ALL IT REALLY TAKES IS GETTING DOWN TO BUSINESS

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My hat is off to the Victors. I have great respect for them, and I have great respect for the other leaders of your business who, though I have not mentioned them here by name, have proved the greatness of their spirit, the endurance of their ideals, and the quality of their character.

They have built for you the bedrock of a business, and the chance for a future, that may never be equaled.

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Substantial Incomes

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Perhaps it was because they saw what happens when you live your life – and manage your business – based on values, integrity, belief in others, personal faith, honest work, and personal responsibility. Perhaps they saw those values in action – and saw them work.

Or maybe it was just because they were smart enough to figure out that no one, anywhere, ever, has built a business quite like the Amway business. Built on principles, built on the exceptional foundation of people helping people to succeed, built on values, and built to last.

When Jody Victor says, “I watched my parents in pursuit of a dream...” he knows his own son Steve can, and does, say exactly the same thing. The third generation proves that same dream is still alive and well today. That’s a dream you can believe in – and make it come true for you.

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Substantial Incomes

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We ask you to change your perceptions and your attitudes toward those things you really can do with your life from this point on. We have given you some principles, tools and skills to help you accomplish that.

Don’t block out your potential with a negative attitude but instead change to a positive attitude that will help you achieve the direction that we have talked about today.

One of the ways you do that is through permanent efforts on a regular daily basis using the proper tools. You have a tremendous opportunity to transform your home office into productive, dynamic environment. There are skills and learning experiences that will carry you there. Remember that it takes time to learn new behaviors, but new behaviors can change lives. Remember that practice makes permanent, so practice right. Not, it’s up to you, are you going to do it?

V. Self-Study Review and Exercises

A. Questions

1. How is the philosophy of event management superior to the older notion of time management?
2. What are the benefits of gaining control of our events?
3. Summarize how a home office worker might improve his or her time management skills?

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Substantial Incomes

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