Letters and Newsletters
To give you a little idea in advance of the diversity of such presentations, in this part we will offer ideas, information, and models falling into the following categories:
- Answering inquiries
- Offering services
- Explaining services
- Presenting credentials
- Responding to complaints
- Adjusting errors of billing or other slipups
- Explaining delays
- Making inquiries of various kinds
- Reporting results to clients
- Requesting payment
- Miscellaneous other matters, essentially routine.
Even with such segregation of correspondence, there is a great diversity in the correspondence. The diversity is not only in the general classes, purposes, and functions of correspondence: It is also introduced by the great variety of the business enterprises that have evolved over the years. So it is not a simple proposition, despite our focus here on the needs of the independent consultant: Many independent consultants engage in diverse business activities in addition to basic consulting services, and there will be no effort in these pages to offer a model for each and every possible need- it would be an entirely impracticable goal – but principles and exemplifying models will be offered to point the way, with guidance to help you adapt these principles and models to meet your own special needs.
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