Fending Off the Scatter Bomb
The next great battle obstacle in the battle for success probably afflicts every single distributor whoever is in this industry. It is quite easy to fall into this booby trap because of the very changed nature of our business. Simply put, the Scatter bomb is a mental explosion that diffuses the focus of distributors. Making them to stop using the system they have been taught and to frantically follow any and every network marketing system that comes along. The Scatter Bomb occurs frequently in the first few sending new distributors in search of a new leader, company, sales aid, or system that might enable them to succeed more rapidly or more easily.
This divisive weapon is quite deceptive because it comes disguised as the ultimate new tool or as the perfect strategy for success. Sometimes it’s a new manual or video, which many distributors assume will be more effective than the work program currently used, merely because it’s new. Other times it’s a new leader who comes to town with a brand new way to do business, and since he’s making more money than you, his system must be better than yours. When your spirits are really down, it can even be a new company with a better compensation plan. Whether the Scatter Bomb takes the form of a person, system, or company the very worst thing you can do in your first year is yield to the temptation to change direction every time a new system comes along.
This business is a process of system duplication, and therefore each time you change your system, everyone in your down line gets confused. In network marketing, the worst battles in the entire first year will be the internal ones you fight each time you’re tempted to find a faster, better, easier route. Remember, if someone in your up-line is earning the amount of money you strongly desire and you continue to duplicate the exact system that got him or her to wealth, you too will eventually get there…but not if you are always changing the system.
There are many different ways to do the network distribution business and fortunately each of them is equally lucrative. There’s no one way to success. But if a network marketer becomes so scattered that he or she is constantly changing from system to system, thereby compelling down line associates to change, failure will certainly follow. In this chapter we will prepare you to fend off the inevitable Scatter Bomb by bringing to your attention the detours you and your new distributors will be tempted to take.
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