Word of Mouth Referrals to Wealth
Remember to ask for referrals. If you can learn to replace every No with just one new prospect, your warm list will never run out.
When someone on your list says No, that is the time to ask them for the names of one or two of their colleagues who might be interested in this opportunity. The secret to asking for referrals is to be specific. “Whom do you know there at the factory who is already thinking about leaving? Who is the most dynamic person among your friends at work…or the one everyone looks up to?” Remember to ask for referrals. If you can learn to replace every No with just one new prospect, your warm list will never run out.
In summary:
- A “warm list” is a group of individuals from your present and past whom you know well enough that were you to pick up the telephone and call them, they would recognize you once they heard your name.
- The direction of the twenty-first century is to build on warm market relationships as opposed to the philisophy of “throwing mud on the wall” and hoping some sticks.
- The larger you build your warm list, the more solidly your will establish your business.
- Make sure new distributors are taught how to use triggering devices in order to help them recall at least 2,000 friends and aquiantances.
- Remember not to yield to the arguments and rationalizations new distributors use in order to avoid approaching their warm market.
- If you let your doubts stand in the way of launching your business, you are guaranteed to fail, but if you go forward and persevere, you will succeed.
Substantial Incomes and Wealth
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