Message of Personal Integrity
Recently I had lunch – a luncheon meeting appointment – with a friend and good business associate . When I had arrived at his place of work , his secretary , indicated that he would be detained momentarily. Twenty of so minutes later , my friend walked out into the office waiting reception area, then profusely apologized for keeping me waiting and then went on to explain and indicate this mother had stopped by the office to discuss a most personal and private matter at hand. He told me that he would be available for our lunch meeting , but that he would have to see and ensure that his mother had got and arrived home safely first.
Not wanting to lose the appointment meeting , I suggested that we could take her to her chosen destination on our way to lunch.He graciously and gratefully accepted. I next pulled my car to the front of the building walked to the passenger side , and opened the car door for my friend’s mother. I assisted her into her seat and pulled the seat belt around her because i noted that she had severe arthritis.
Interestingly my friend was on the phone to my boss and office , the next day expressing his gratitude- not for the lunch , or for dropping his mother off, but for the small gesture of helping her with her seat belt.
How could I have known that by reaching over and helping her with her seat belt that this would form a most lasting impression of who I was and what I was all abut ? In what i considered to be an unconscious act on my part, I had created a lasting impression of my personal honor , ethics and integrity and that sent a message that was much valued and acknowledged.
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Marketing: Creating Content for the Right People | Marketing Integrity – Providing small business marketing and church marketing solutions. Creating church websites and church logos to help with church outreach.
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